Developed with funding from
Implemented by
Developed with funding from
Implemented by
The Nutritious by design NPD Framework
A Practical Framework for developing nutritious food products Integrating food and nutrition metrics into a data-driven New Product Development (NPD) process.
Who is this for?
- Food manufacturers
- SMEs
- R&B & Innovation teams
- Product managers
Why Nutritious by Design?
- Consumers are increasingly interested in healthier products
- Stricter regulatory standards around food claims and composition
- Nutrition is often addressed too late in product development
Nutritious by Design framework helps manufacturers integrate nutrition from the very beginning without compromising feasibility and market success.
What You Gain
- Strong nutritional credibility.
- Higher chance of market success
- More focused and data-driven development
- More innovation and less repetition
- Improved development efficiency
- Stronger alignment accross business departments
Nutritious by design Framework
Step 1
Market Scoping & Evaluation
- Product / Category driven analysis
- Needs-driven analysis
- Identify market gaps
- Competitive mapping
- Nutrition & nutrient profiling analysis
Result
Hiegher accuracy & more targeted analysis
Step 2
Unstructer Ideation
- Consumer needs & behaviours
- Ingredients & raw materials
- Scientific nutrition evidence
- Innovation & technology trends
- Product examples across categories
Result
Richer and more relevant idea generation
Step 3
Product Development
- Product design & recipe formulation
- Ingredient functionality
- Nutritional values & profiling
- Food processing classification
- Nutrition & health claim regulations
Result
Feasible product concepts
with nutrition integrated from the start
Step 4
Internal Testing
- Internal product testing
- Sensory evaluation
- Technical performance testing
- Packaging development
- Benchmark products comparison
Result
Benchmarking support before product launch
Step 5
Launch
- Final product development
- Nutrition information validation
- Regulatory compliant claims
- Market positioning strategy
Result
Market-ready nutritious product
Download Hub
Main Infographic
Quick overview of the project, methodology and key findings.
Design Framework
A quick guide to help you
incorporate the “Nutritious
by Design” methodology
Dataset Analysis
Applied examples of
how the program utilized
our dataset.
Training Curriculum
Material used for
our workshops and
hackathons.
Developed within the Nutritious by Design project to support food manufacturers in developing more nutritious products based on food data. It is implemented by
the Agricultural University of Athens in collaboration with DELTA and the Nutris Institute of Slovenia, with funding from EIT Food. EIT Food is supported by the European Institute of Innovation and Technology (EIT), a body of the European Union.
